{"id":5995,"date":"2019-02-27T14:28:32","date_gmt":"2019-02-27T19:28:32","guid":{"rendered":"http:\/\/mexicomlogistics.com\/?p=5995"},"modified":"2019-03-23T16:51:10","modified_gmt":"2019-03-23T20:51:10","slug":"5-claves-para-tener-exito-en-ecommerce","status":"publish","type":"post","link":"https:\/\/mexicomlogistics.com\/es\/5-claves-para-tener-exito-en-ecommerce\/","title":{"rendered":"5 claves para tener \u00e9xito en eCommerce"},"content":{"rendered":"<p>No es un secreto que Amazon es el gran gigante del Imperio del eCommerce. Amazon posee casi la mitad de los $ 252.7 mil millones del mercado de comercio electr\u00f3nico, que es m\u00e1s del doble de la participaci\u00f3n de mercado de las siguientes 9 compa\u00f1\u00edas combinadas, incluidas eBay, Walmart, Best Buy, Apple y otras. Para muestra,  mira la siguiente gr\u00e1fica.<\/p>\n<div style=\"clear: both;\"><a href=\"http:\/\/www.visualcapitalist.com\/chart-shows-amazons-dominance-ecommerce\/\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"http:\/\/2oqz471sa19h3vbwa53m33yj-wpengine.netdna-ssl.com\/wp-content\/uploads\/2018\/08\/amazon-ecommerce-market-share.png\" width=\"393\" height=\"736\" border=\"0\" \/><\/a><\/div>\n<div style=\"text-align: center;\">Courtesy of: <a href=\"http:\/\/www.visualcapitalist.com\">Visual Capitalist<\/a><\/div>\n<p>&nbsp;<\/p>\n<p>\u00bfQu\u00e9 podemos aprender de Amazon para mejorar nuestras ventas en l\u00ednea? En esta publicaci\u00f3n, te presentamos 5 enfoques de negocio que puedes seguir para tener \u00e9xito en este competitivo ambiente del comercio en l\u00ednea.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/mexicomlogistics.com\/wp-content\/uploads\/2019\/02\/claves-para-tener-exito-en-ecommerce-infografia-mexicom-logisitcs.jpg\" width=\"631\" height=\"378\" \/><\/p>\n<h2>1- Estrategias de marketing diversificadas y adecuadas a cada canal<\/h2>\n<p>Hace unos a\u00f1os, el trayecto del consumidor antes de efectuar una compra comenzaba principalmente en Google. Actualmente, los clientes navegan en l\u00ednea en diferentes canales antes de realizar cualquier compra. El trayecto del comprador se inicia muy a menudo en Instagram, Pinterest, Amazon, Walmart, tanto como en Google. Comprender la ruta de compra de tu cliente te ayudar\u00e1 a desarrollar una buena estrategia de marketing, que probablemente incluir\u00e1 estrategias \u00fanicas y diferentes por cada canal.<\/p>\n<h2>2- Optimizaci\u00f3n para la compra a trav\u00e9s del celular<\/h2>\n<p>Se proyecta que las compras a trrav\u00e9s de tel\u00e9fonos celulares representen hasta el 63% de las ventas totales de comercio electr\u00f3nico este a\u00f1o. Las empresas que tienen entornos de compra basados en aplicaciones y dispositivos m\u00f3viles para sus clientes tienen m\u00e1s posibilidades de tener \u00e9xito en sus negocios.<\/p>\n<h2>3- Estrategias centradas en el cliente<\/h2>\n<p>No es un secreto que una de las razones del \u00e9xito de Amazon es su excelente servicio al cliente. Amazon est\u00e1 muy dedicado a prevenir y abordar los problemas de los clientes de una manera muy efectiva. Ejemplos de esto son sus entregas eficientes, devoluciones r\u00e1pidas o la posibiliad de cambiar un producto. Las empresas centradas en el comercio electr\u00f3nico deben hacer todo lo posible para desarrollar estrategias que anticipen las necesidades del cliente y se enfoquen en crear una experiencia  placentera a trav\u00e9s de todo el ciclo de compra.<\/p>\n<h2>4- Centrarse en la distribuci\u00f3n eficiente<\/h2>\n<p>Las compa\u00f1\u00edas de comercio electr\u00f3nico exitosas como Walmart o Amazon comprenden muy bien el papel que desempe\u00f1a la distribuci\u00f3n de sus productos en sus estrategias centradas en el cliente. Tienen centros de distribuci\u00f3n en todo el mundo, lo que les permite enviar productos r\u00e1pidamente a sus clientes. Si realmente deseas ofrecer una excelente experiencia de compra al cliente y mantener tus ventas en crecimiento, debes asegurarte de gestionar  inventarios de manera  eficiente, manejar la oferta y la demanda de manera ingeniosa y ofrecer entregas r\u00e1pidas y precisas.<\/p>\n<p>Puede interesarte:<a href=\"\/?p=4555\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"color: #ff0000;\"> Por qu\u00e9 contratar un reexpedidor de carga o broker para tus env\u00edos de mercanc\u00eda <\/span><\/a><\/p>\n<h2>5. Investigar y desarrollar<\/h2>\n<p>Comprender las tendencias del mercado e innovar constantemente son aspectos fundamentales del crecimiento del negocio. \u00bfC\u00f3mo hacerlo? Ya cuentas con una herramienta  muy valiosa:  tu propia base de datos  de clientes actuales.  Es una buena idea analizar  la informaci\u00f3n arrojada por tus propios datos e identificar las tendencias de consumo antes de crear tus estrategias de marketing, distribuci\u00f3n y desarrollo de productos.<\/p>\n<p>Fuentes<\/p>\n<ul>\n<li><a href=\"https:\/\/www.cnbc.com\/2018\/07\/12\/amazon-to-take-almost-50-percent-of-us-e-commerce-market-by-years-end.html\" target=\"_blank\" rel=\"noopener noreferrer\">CNBC<\/a><\/li>\n<li><a href=\"https:\/\/www.clickz.com\/ecommerce-disruption-2019\/226424-2\/226424\/\" target=\"_blank\" rel=\"noopener noreferrer\">ClickZ<\/a><\/li>\n<li><a href=\"https:\/\/www.socialmediatoday.com\/news\/statistics-to-factor-into-your-2019-ecommerce-marketing-strategy-infograph\/549081\/\" target=\"_blank\" rel=\"noopener noreferrer\">Social Media Today <\/a><\/li>\n<li><a href=\"https:\/\/www.snapagency.com\/blog\/7-reasons-why-amazon-is-so-successful\" target=\"_blank\" rel=\"noopener noreferrer\">Snap<\/a><\/li>\n<li><a href=\"https:\/\/www.oberlo.ca\/blog\/what-is-ecommerce\" target=\"_blank\" rel=\"noopener noreferrer\">Oberlo<\/a><\/li>\n<\/ul>\n<hr \/>\n<h4 style=\"text-align: center;\"><span style=\"color: #33cccc;\">Transporte  terrestre de mercanc\u00edas a trav\u00e9s de todo Norteam\u00e9rica<\/span><\/h4>\n<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"\" src=\"https:\/\/mexicomlogistics.com\/wp-content\/uploads\/2019\/01\/freight-transportation-services-across-north-america-mexicom-map-100.jpg\" width=\"481\" height=\"465\" \/><\/p>\n<h3 style=\"text-align: center;\"><span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"mailto:info@mexicomlogistics.com\">INFO@MEXICOMLOGISTICS.COM<\/a> | + 1 514 667 0174<\/span><\/h3>\n<p style=\"text-align: center;\"><span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"\/?page_id=1114\" target=\"_blank\" rel=\"noopener noreferrer\">Solicita tu cotizaci\u00f3n <\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>No es un secreto que Amazon es el gran gigante del Imperio del eCommerce. Amazon posee casi la mitad de los $ 252.7 mil millones del mercado de comercio electr\u00f3nico, que es m\u00e1s del doble de la participaci\u00f3n de mercado de las siguientes 9 compa\u00f1\u00edas combinadas, incluidas eBay, Walmart, Best Buy, Apple y otras. Para [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":6015,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[59,41,57,50,38,28,49],"tags":[],"class_list":["post-5995","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","category-infografia","category-supply-chain-logistics","category-tlcan","category-transporte-de-carga","category-trucking","category-usmca"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>5 claves para tener \u00e9xito en eCommerce - Mexicom Logistics<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mexicomlogistics.com\/es\/5-claves-para-tener-exito-en-ecommerce\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"5 claves para tener \u00e9xito en eCommerce - Mexicom Logistics\" \/>\n<meta property=\"og:description\" content=\"No es un secreto que Amazon es el gran gigante del Imperio del eCommerce. Amazon posee casi la mitad de los $ 252.7 mil millones del mercado de comercio electr\u00f3nico, que es m\u00e1s del doble de la participaci\u00f3n de mercado de las siguientes 9 compa\u00f1\u00edas combinadas, incluidas eBay, Walmart, Best Buy, Apple y otras. Para [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/mexicomlogistics.com\/es\/5-claves-para-tener-exito-en-ecommerce\/\" \/>\n<meta property=\"og:site_name\" content=\"Mexicom Logistics\" \/>\n<meta property=\"article:published_time\" content=\"2019-02-27T19:28:32+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-03-23T20:51:10+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/mexicomlogistics.com\/wp-content\/uploads\/2019\/02\/claves-para-tener-exito-en-ecommerce-mexicom-logistics-post.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1500\" \/>\n\t<meta property=\"og:image:height\" content=\"900\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Marben Acosta Ter\u00e1n\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Marben Acosta Ter\u00e1n\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/mexicomlogistics.com\\\/es\\\/5-claves-para-tener-exito-en-ecommerce\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/mexicomlogistics.com\\\/es\\\/5-claves-para-tener-exito-en-ecommerce\\\/\"},\"author\":{\"name\":\"Marben Acosta Ter\u00e1n\",\"@id\":\"https:\\\/\\\/mexicomlogistics.com\\\/es\\\/#\\\/schema\\\/person\\\/a1ca0a842d24c708374df2ebcd2f97ad\"},\"headline\":\"5 claves para tener \u00e9xito en eCommerce\",\"datePublished\":\"2019-02-27T19:28:32+00:00\",\"dateModified\":\"2019-03-23T20:51:10+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/mexicomlogistics.com\\\/es\\\/5-claves-para-tener-exito-en-ecommerce\\\/\"},\"wordCount\":573,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/mexicomlogistics.com\\\/es\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/mexicomlogistics.com\\\/es\\\/5-claves-para-tener-exito-en-ecommerce\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/mexicomlogistics.com\\\/wp-content\\\/uploads\\\/2019\\\/02\\\/claves-para-tener-exito-en-ecommerce-mexicom-logistics-post.jpg\",\"articleSection\":[\"Business\",\"infograf\u00eda\",\"Supply chain &amp; Logistics\",\"TLCAN\",\"Transporte de Carga\",\"Trucking\",\"USMCA\"],\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/mexicomlogistics.com\\\/es\\\/5-claves-para-tener-exito-en-ecommerce\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/mexicomlogistics.com\\\/es\\\/5-claves-para-tener-exito-en-ecommerce\\\/\",\"url\":\"https:\\\/\\\/mexicomlogistics.com\\\/es\\\/5-claves-para-tener-exito-en-ecommerce\\\/\",\"name\":\"5 claves para tener \u00e9xito en eCommerce - Mexicom Logistics\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/mexicomlogistics.com\\\/es\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/mexicomlogistics.com\\\/es\\\/5-claves-para-tener-exito-en-ecommerce\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/mexicomlogistics.com\\\/es\\\/5-claves-para-tener-exito-en-ecommerce\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/mexicomlogistics.com\\\/wp-content\\\/uploads\\\/2019\\\/02\\\/claves-para-tener-exito-en-ecommerce-mexicom-logistics-post.jpg\",\"datePublished\":\"2019-02-27T19:28:32+00:00\",\"dateModified\":\"2019-03-23T20:51:10+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/mexicomlogistics.com\\\/es\\\/5-claves-para-tener-exito-en-ecommerce\\\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/mexicomlogistics.com\\\/es\\\/5-claves-para-tener-exito-en-ecommerce\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/mexicomlogistics.com\\\/es\\\/5-claves-para-tener-exito-en-ecommerce\\\/#primaryimage\",\"url\":\"https:\\\/\\\/mexicomlogistics.com\\\/wp-content\\\/uploads\\\/2019\\\/02\\\/claves-para-tener-exito-en-ecommerce-mexicom-logistics-post.jpg\",\"contentUrl\":\"https:\\\/\\\/mexicomlogistics.com\\\/wp-content\\\/uploads\\\/2019\\\/02\\\/claves-para-tener-exito-en-ecommerce-mexicom-logistics-post.jpg\",\"width\":1500,\"height\":900},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/mexicomlogistics.com\\\/es\\\/5-claves-para-tener-exito-en-ecommerce\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/mexicomlogistics.com\\\/es\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"5 claves para tener \u00e9xito en eCommerce\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/mexicomlogistics.com\\\/es\\\/#website\",\"url\":\"https:\\\/\\\/mexicomlogistics.com\\\/es\\\/\",\"name\":\"Mexicom Logistics\",\"description\":\"Ship with confidence\",\"publisher\":{\"@id\":\"https:\\\/\\\/mexicomlogistics.com\\\/es\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/mexicomlogistics.com\\\/es\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/mexicomlogistics.com\\\/es\\\/#organization\",\"name\":\"Mexicom Logistics\",\"url\":\"https:\\\/\\\/mexicomlogistics.com\\\/es\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/mexicomlogistics.com\\\/es\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/mexicomlogistics.com\\\/wp-content\\\/uploads\\\/2017\\\/03\\\/logo-white.jpg\",\"contentUrl\":\"https:\\\/\\\/mexicomlogistics.com\\\/wp-content\\\/uploads\\\/2017\\\/03\\\/logo-white.jpg\",\"width\":617,\"height\":402,\"caption\":\"Mexicom Logistics\"},\"image\":{\"@id\":\"https:\\\/\\\/mexicomlogistics.com\\\/es\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/mexicomlogistics.com\\\/es\\\/#\\\/schema\\\/person\\\/a1ca0a842d24c708374df2ebcd2f97ad\",\"name\":\"Marben Acosta Ter\u00e1n\",\"description\":\"Marben Acosta Teran leads the international B2B marketing strategy for Mexicom Group. With a strong focus on delivering valuable and impactful content in the freight transportation and logistics industry, Marben is proud to be part of a dedicated team driving innovation and fostering continuous growth in the industry.\",\"sameAs\":[\"https:\\\/\\\/www.linkedin.com\\\/in\\\/marbenacosta\\\/\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"5 claves para tener \u00e9xito en eCommerce - Mexicom Logistics","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/mexicomlogistics.com\/es\/5-claves-para-tener-exito-en-ecommerce\/","og_locale":"es_ES","og_type":"article","og_title":"5 claves para tener \u00e9xito en eCommerce - Mexicom Logistics","og_description":"No es un secreto que Amazon es el gran gigante del Imperio del eCommerce. Amazon posee casi la mitad de los $ 252.7 mil millones del mercado de comercio electr\u00f3nico, que es m\u00e1s del doble de la participaci\u00f3n de mercado de las siguientes 9 compa\u00f1\u00edas combinadas, incluidas eBay, Walmart, Best Buy, Apple y otras. Para [&hellip;]","og_url":"https:\/\/mexicomlogistics.com\/es\/5-claves-para-tener-exito-en-ecommerce\/","og_site_name":"Mexicom Logistics","article_published_time":"2019-02-27T19:28:32+00:00","article_modified_time":"2019-03-23T20:51:10+00:00","og_image":[{"width":1500,"height":900,"url":"https:\/\/mexicomlogistics.com\/wp-content\/uploads\/2019\/02\/claves-para-tener-exito-en-ecommerce-mexicom-logistics-post.jpg","type":"image\/jpeg"}],"author":"Marben Acosta Ter\u00e1n","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"Marben Acosta Ter\u00e1n","Tiempo de lectura":"3 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/mexicomlogistics.com\/es\/5-claves-para-tener-exito-en-ecommerce\/#article","isPartOf":{"@id":"https:\/\/mexicomlogistics.com\/es\/5-claves-para-tener-exito-en-ecommerce\/"},"author":{"name":"Marben Acosta Ter\u00e1n","@id":"https:\/\/mexicomlogistics.com\/es\/#\/schema\/person\/a1ca0a842d24c708374df2ebcd2f97ad"},"headline":"5 claves para tener \u00e9xito en eCommerce","datePublished":"2019-02-27T19:28:32+00:00","dateModified":"2019-03-23T20:51:10+00:00","mainEntityOfPage":{"@id":"https:\/\/mexicomlogistics.com\/es\/5-claves-para-tener-exito-en-ecommerce\/"},"wordCount":573,"commentCount":0,"publisher":{"@id":"https:\/\/mexicomlogistics.com\/es\/#organization"},"image":{"@id":"https:\/\/mexicomlogistics.com\/es\/5-claves-para-tener-exito-en-ecommerce\/#primaryimage"},"thumbnailUrl":"https:\/\/mexicomlogistics.com\/wp-content\/uploads\/2019\/02\/claves-para-tener-exito-en-ecommerce-mexicom-logistics-post.jpg","articleSection":["Business","infograf\u00eda","Supply chain &amp; Logistics","TLCAN","Transporte de Carga","Trucking","USMCA"],"inLanguage":"es","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/mexicomlogistics.com\/es\/5-claves-para-tener-exito-en-ecommerce\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/mexicomlogistics.com\/es\/5-claves-para-tener-exito-en-ecommerce\/","url":"https:\/\/mexicomlogistics.com\/es\/5-claves-para-tener-exito-en-ecommerce\/","name":"5 claves para tener \u00e9xito en eCommerce - Mexicom Logistics","isPartOf":{"@id":"https:\/\/mexicomlogistics.com\/es\/#website"},"primaryImageOfPage":{"@id":"https:\/\/mexicomlogistics.com\/es\/5-claves-para-tener-exito-en-ecommerce\/#primaryimage"},"image":{"@id":"https:\/\/mexicomlogistics.com\/es\/5-claves-para-tener-exito-en-ecommerce\/#primaryimage"},"thumbnailUrl":"https:\/\/mexicomlogistics.com\/wp-content\/uploads\/2019\/02\/claves-para-tener-exito-en-ecommerce-mexicom-logistics-post.jpg","datePublished":"2019-02-27T19:28:32+00:00","dateModified":"2019-03-23T20:51:10+00:00","breadcrumb":{"@id":"https:\/\/mexicomlogistics.com\/es\/5-claves-para-tener-exito-en-ecommerce\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/mexicomlogistics.com\/es\/5-claves-para-tener-exito-en-ecommerce\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/mexicomlogistics.com\/es\/5-claves-para-tener-exito-en-ecommerce\/#primaryimage","url":"https:\/\/mexicomlogistics.com\/wp-content\/uploads\/2019\/02\/claves-para-tener-exito-en-ecommerce-mexicom-logistics-post.jpg","contentUrl":"https:\/\/mexicomlogistics.com\/wp-content\/uploads\/2019\/02\/claves-para-tener-exito-en-ecommerce-mexicom-logistics-post.jpg","width":1500,"height":900},{"@type":"BreadcrumbList","@id":"https:\/\/mexicomlogistics.com\/es\/5-claves-para-tener-exito-en-ecommerce\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/mexicomlogistics.com\/es\/"},{"@type":"ListItem","position":2,"name":"5 claves para tener \u00e9xito en eCommerce"}]},{"@type":"WebSite","@id":"https:\/\/mexicomlogistics.com\/es\/#website","url":"https:\/\/mexicomlogistics.com\/es\/","name":"Mexicom Logistics","description":"Ship with confidence","publisher":{"@id":"https:\/\/mexicomlogistics.com\/es\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/mexicomlogistics.com\/es\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Organization","@id":"https:\/\/mexicomlogistics.com\/es\/#organization","name":"Mexicom Logistics","url":"https:\/\/mexicomlogistics.com\/es\/","logo":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/mexicomlogistics.com\/es\/#\/schema\/logo\/image\/","url":"https:\/\/mexicomlogistics.com\/wp-content\/uploads\/2017\/03\/logo-white.jpg","contentUrl":"https:\/\/mexicomlogistics.com\/wp-content\/uploads\/2017\/03\/logo-white.jpg","width":617,"height":402,"caption":"Mexicom Logistics"},"image":{"@id":"https:\/\/mexicomlogistics.com\/es\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/mexicomlogistics.com\/es\/#\/schema\/person\/a1ca0a842d24c708374df2ebcd2f97ad","name":"Marben Acosta Ter\u00e1n","description":"Marben Acosta Teran leads the international B2B marketing strategy for Mexicom Group. With a strong focus on delivering valuable and impactful content in the freight transportation and logistics industry, Marben is proud to be part of a dedicated team driving innovation and fostering continuous growth in the industry.","sameAs":["https:\/\/www.linkedin.com\/in\/marbenacosta\/"]}]}},"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/mexicomlogistics.com\/wp-content\/uploads\/2019\/02\/claves-para-tener-exito-en-ecommerce-mexicom-logistics-post.jpg","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p8vZ39-1yH","_links":{"self":[{"href":"https:\/\/mexicomlogistics.com\/es\/wp-json\/wp\/v2\/posts\/5995","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mexicomlogistics.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mexicomlogistics.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mexicomlogistics.com\/es\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/mexicomlogistics.com\/es\/wp-json\/wp\/v2\/comments?post=5995"}],"version-history":[{"count":0,"href":"https:\/\/mexicomlogistics.com\/es\/wp-json\/wp\/v2\/posts\/5995\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mexicomlogistics.com\/es\/wp-json\/wp\/v2\/media\/6015"}],"wp:attachment":[{"href":"https:\/\/mexicomlogistics.com\/es\/wp-json\/wp\/v2\/media?parent=5995"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mexicomlogistics.com\/es\/wp-json\/wp\/v2\/categories?post=5995"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mexicomlogistics.com\/es\/wp-json\/wp\/v2\/tags?post=5995"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}